Denim were first worn by American gold miners and cowboys of the Midwest. It was an ideal fabric for its sturdiness and long durability. Moreover, it maintained its color without risks of wearing out. In the 60s and 70s, it started becoming a flair thanks to the universal brand Levis founded in 1853 by Leob Strauss. From regular blue jeans, denim rapidly transcended into other attires such as jackets and shirts in the 80s. Ultimately, demand boomed leading to other renowned designers to join the competitive market. Present day, jeans are still a popular grab! And for the most part, other denim pieces as well! Inevitably, denim was spotted within a few of the 2012 spring/summer collections!